The Feed - Digital Monthly by MediaMind






	Samsung Galaxy Tab 10.1- Frameover Advertiser: Samsung Media Agency: Liquidthread - Starcom Mediavest ES Creative Agency: Cheil Worldwide Format: Floating Ad, Frameover Vertical: Electronics Country: Spain View demo In order to launch a product like the Samsung Galaxy Tab 10.1 in Spain we needed a very-well defined media plan with a clear orientation towards raising its brand awareness. To give the maximum coverage we chose El MUNDO.es which was key in developing this innovative idea of turning their homepage into the frame of the Samsung's Tablet. The next stage was making it happen from a technical perspective to reality….and the response came immediately from ElMundo: call in the MediaMind guys! Silvia Sanchez Project Leader at Starcom Mediavest - Liquidthread

MediaMind Announces Winners for 2011 Best Rich Media Awards

MediaMind announced the winners for the MediaMind Rich Media Awards during ad:tech in New York in a super-hero styled party that will not soon be forgotten...

Van Cleef Boutique Using MSN Messenger Expandable

Advertiser: VCA
Media: Richemont HK
Format: MSN Messenger Expandable
Vertical: Apparel
Country: Hong Kong

View demo

This stylish expandable banner, using the new MSN Messenger standardized format - Marquee, announces the opening of the glamorous Van Cleef & Arpels boutique in Hong Kong.

Mazda Wind Tunnel Homepage Takeover

Advertiser: Mazda

Media: Mindshare Interaction UK
Creative: JWT UK

Format: Homepage Takeover with Push Down Banner

Features: Synchronized Banner
Vertical: Auto
Country: UK

View demo

This fantastic sync ad with pushdown for the Mazda 3 includes a control in the lower banner to turn the 'wind tunnel' speed up or down and see why it's so much fun to drive.

Nissan Evalia Homepage Takeover

Advertiser: Nissan
Media: OMD
Format: Homepage Takeover
Vertical: Auto
Country: Spain

View demo

Watch the family resistant new Nissan Evalia roll across the beautiful background in this multi-paneled sync ad takeover and rollover the car to see the television commercial in an expandable section.

McDonald's Monopoly Homepage Takeover

Advertiser: McDonald's
Media: OMD FR
Creative: DDB FR
Format: Homepage Takeover
Vertical: Restaurant
Country: France

View demo

And they are off! Click the starting pistol to start the race and watch the contestants struggle across MSN's obstacle course in this hilarious homepage takeover for McDonald's Monopoly.

Samsung Green Memory - Homepage Takeover

Advertiser: Samsung
Media: Mediavest
Creative: The Material Group
Format: Expandable Banner
Vertical: Electronics
Country: US

View demo

Samsung's greenest ever DDR3 memory ever is cheetah-fast. Click to encourage the cheetah on the folded down homepage and watch it pounce on your idle mouse pointer before sprinting off.

Virgin Australia using Smart Versioning

Advertiser: Virgin Australia
Media: Emitch
Creative: Clemenger BBDO Sydney
Format:Standard Banner

Feature: Smart Versioning
Vertical: Travel
Country: Australia

View demo

This ‘always-on’ Virgin airlines campaign uses Smart Versioning to geo-target, regularly update, schedule and optimize versions on the fly.



	'Avatar' and 'Predators' Wow Audiences Meet Jonathan Tavss, Entertainment Executive, who spoke to us about two high-profile promotions for Twentieth Century Fox Home Entertainment – the launch of the Extended Collector's Edition of AVATAR and the Blu-ray release of PREDATORS. Too chic to click As people are spending less time with print magazines, online Display can offer an alternative powerful branding experience Prada, Burberry, Diesel and H&M have spent ample time and money building their brands and becoming top of mind for their consumers. 3 Minutes of Assassin MediaMind spoke with François Girardot from Biborg Interactive, the creators of the brilliant Assassin campaign, a very-deserving nominee for the MediaMind Rich Media Award in EMEA..

Case Study: Avatar Mesmerizes on iPad and Desktop

By showcasing some of the best features from the AVATAR Collector's Edition in a format that drew upon the film's enthralling narrative, this campaign drew in viewers and kept them engaged.
Download Case Study

Case Study: Action Hungry Audience Plays PREDATOR
The full-blown "gameification" of this ad for PREDATORS brilliantly captured the attention of its youthful, action-hungry target audience, driving dwell metrics well above benchmarks.

Download Case Study



		Ad Relevancy, Data & Privacy & IPTV 22-NOV-11 Exchangewire Read Full Article
		Scene About Town 10-NOV-11 Bloomberg Read Full Article
		Dealing with Costumephobia in a Room Full of 'Superheroes' 18-NOV-11 MediaPost Read Full Article


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