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The Feed 2011
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Specsavers


Specsavers Levitator Homepage Takeover

Advertiser: Specsavers
Media Agency: MEC
Creative Agency: Infinite Corridor @ Annex
Format: Homepage takeover with Levitator
Feature: Interactive Video
Vertical: Apparel

Country: UK

View demo

User experience was key here – we wanted a seamless and subtle scene to play from the MPU and out across the MSN page. It had to be eye-catching without being annoying and to sync perfectly AND we had to give the user something worth seeing after they expanded the creative. While we were shooting and building the assets, the MediaMind team set about making sure all functionality we needed would be available.
David Baksh – Creative Director, Infinite Corridor @ Annex Films

 
extra! extra!

Smart Versioning
 Play video

MediaMind has two words for getting cozy with your target market.


Smart Versioning.

Now you can automatically serve thousands of different ad versions based on behavioral, demographic and geographic data specific to each consumer. That's automatically as in the MediaMind platform does the work!

 

 

 

 

 

 

 

 

 

 

 

 

 

in the zone
in the zone

Nike Messenger Full Screen with Micro Site

Advertiser: Nike
Media: Adaptive Media
Creative: Rebel Rouse
Format: Messenger Expandable Banner
Vertical: Apparel/Retail
Country: Hungary

View demo

Worth clicking on this messenger ad for a full screen experience. Amazing graphics from NIKE with a fresh but intuitive menu to explore the brand.

 
in the zone

Microsoft Win7XP Samsung with Video

Advertiser: Microsoft
Media: Universal McCann
Creative: Crispin Porter & Bogusky
Format: Expandable Banner with Video
Vertical: Tech/Internet
Country: US

 View demo

In this very clever use of interactive video, the user is encouraged to explore various PCs, guided by the hostess.

in the zone

H&M Homepage Takeover with Catalogue

Advertiser: H&M
Media: Zed Digital
Creative: TAG Worldwide
Format: Homepage Takeover
Feature: Catalogue
Vertical: Apparel/Retail
Country: Spain

 View demo

H&M campaign for the Summer 2011 collection. This is a Homepage Takeover with catalogue.

 
in the zone

Fiat Freemont Launch Homepage Takeover

Advertiser: Fiat
Media: Wind Telecomunicazioni S.P.A
Creative: Ott
Format: Homepage Takeover
Vertical: Automotive
Country: Italy

 View demo

Italians know design and this ad shows why. A homepage takeover sends bits of the page flying to recreate the car's message of Freedom.

Saab Arctic Adventure

Hangover 2 Movie Launch with Full Screen HD Video

Advertiser: Warner Bros
Media: Mediacom
Creative: Avatar Labs
Format: Expandable Banner with Full Screen Video
Feature: Interactive Video, Zip Code Locator
Vertical: Entertainment
Country: US

View demo

Interactive banner for the movie Hangover 2 includes a video, photo gallery, zip code locator to order tickets, a description of the movie and.. a trailer!

 
in the zone

Tata Manza Homepage Takeover

Advertiser: Tata Motors
Media: Sify
Creative:  Sify
Format: Homepage Takeover
Feature: Interactive Video
Vertical: Automotive
Country: India

 View demo

Click to expand the MPU into a full page takeover with video for the new Tata Manza, the car that has all the features that automobile experts covet.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

posted

New Blocks on the Kit
As part of our quest to keep the MediaMind Blocks platform updated with new, innovative and useful features, we have recently released several new Blocks, including a QR Code Generator.

Trust, Data and Relevancy at the Festival of Media
Andrew Bloom, VP Strategic Business Development at MediaMind was recently interviewed at the Festival of Media about the new EU Cookie Directive, trust, data, relevancy, demand side platforms and social media.

Today President Obama, Tomorrow The Super Bowl
The rise of Facebook Live exemplifies the true nature of Facebook as a platform for brand marketing rather than direct response.

media buzz
 

The Science behind Premium Media Buys
12-MAY-11
iMedia Connection
Read Full Article

 

MediaMind Calculates Impressions-To-Reach Ratio
10-MAY-11
Adotas
Read Full Article

 

Traditional metrics 'inflating online ad reach 2.6 times'
05-MAY-11
NetImperative
Read Full Article

 
required reading

 

Global Benchmark Report - Adjusted Unique

This edition of the global benchmarks serves as a guide to measuring and planning accurate audience reach using the new 'Adjusted Unique' metric developed by MediaMind. 'Adjusted Unique' is a breakthrough in online measurement that adjusts for cookie deletion and was accredited as IAB compliant for measuring Audience Reach by the MRC.

Download the report

Leroy Merlin Case Study
Check out how Leroy Merlin decided to use this online campaign to take its catalogue online.
Download the case study

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