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	Green Lantern with Zappar Mobile App Advertiser: Warner Bros Media Agency: PHD Creative Agency: Substance Format: Homepage Takeover Feature: Interactive Video, Gallery, Zappar App Vertical: Entertainment Country: UK View demo To introduce the Green Lantern to users who may be unfamiliar with the character, we created a micro-site within the MSN takeover; granting users access to content that lets them explore and learn about the movie's characters. Most importantly, we wanted this takeover, the key online activity for the campaign, to be on a grand scale. When the user interacted, we filled their entire screen with the cool Green Lantern artwork. MediaMind were intrinsic in the implementation of this takeover. Once the creative direction was signed off by Warner Bros. and each unit had been built, MediaMind helped us through the QA process and were instrumental in ensuring that the takeover elements fit perfectly together on the MSN web page. Neil Johnson – Project Manager, Substance

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True Blood Season 4 Homepage Takeover

Advertiser: HBO
Media: PHD
Creative: Avatar Labs
Format: Homepage Takeover
Features: Interactive Video, Custom Background Skinner, Twitter Block Implementation
Vertical: Entertainment
Country: US

View demo

Choose your true color – red, black or white to switch the ad content, which also includes a trailer and full page takeover that can't be missed

Skoda Yeti Homepage Takeover with Waterfall

Advertiser: Skoda
Media: Mediacom
Creative: Contrapunto BBDO
Format: Homepage Takeover
Feature: Interactive Video
Vertical: Automotive
Country: Spain

View demo

The new Skoda takes over the El Mundo homepage with a 3D waterfall crashing over the top of the page.

Nissan Micra with Google Maps

Advertiser: Nissan
Media: OMD
Creative: Duke
Format: Polite Banner
Feature: Maps in Banner
Vertical: Automotive
Country: France

View demo

Great example of the power of integrating Google Maps to drive conversions in the auto vertical. Type in a city and the nearest dealers are then displayed on the map. Click on "reservez un essai" to book a test drive and the user is instantly redirected to a test drive request form with the relevant dealership filled in.

Nike The Chosen Levitator

Advertiser: Nike
Media: Mindshare
Creative: H-Art Adv IT
Format: Homepage Takeover
Feature: Levitator
Vertical: Retail/Apparel
Country: Italy

View demo

The centerpiece of Nike's new 'The Chosen' campaign is a film shown in the Levitator format featuring skating legend Paul Rodriguez (P-Rod), Olympic snowboarder Danny Kass, surf prodigies Julian Wilson and Laura Enever. The film was shot all over the world at night and features lighting and pyrotechnics reminiscent of a live rock concert.

Microsoft Windows Azure Homepage Takeover

Advertiser: Microsoft
Media: Initiative Universal Media
Creative: Wunderman
Format: Homepage Takeover
Features: Interactive Video and Game
Vertical: Tech/Internet
Country: Denmark

View demo

Start thinking like Windows Azure. Your job is to feed the fish. Click on the highlighted code to choose the correct functions. Win also a trip to E3 in LA including flight, hotel, and entrance to E3 2012. Good luck!

Wi-Tribe Together Sidekick

Advertiser: Wi-Tribe
Media: eTechsol
Creative: eTechsol
Format: Expandable Banner
Feature: Sidekick
Vertical: Telecom
Country: Pakistan

View demo

The new wi-tribe campaign to "create your own world", promises a deeper and more profound consumer relationship by providing more exciting experiences from Pakistan's No.1 broadband company. The Sidekick Format opens with a rollover to reveal original graphics that express the company's vision.



	IAB Rising Stars Hit the Billboards The IAB Rising Stars initiative has been getting a lot of traction lately after the IAB's Peter Minium presented the different formats during Internet Week 2 weeks ago and many publishers are now working to support them. Trust and Transparency Andrew Bloom, VP Strategic Business Development was at Internet Week and moderated a panel called, "The Industry That Knew Too Much: Building Trust with Consumers in the Digital Realm." It was an honest look into privacy, data and legislative proposals and laws that would directly affect our consumers and our industry. 3D Cube was the Perfect Format Meet Fran Perez, Creative Director at the Internet Sales Company in Spain who spoke with the Creative Zone about the recent breakthrough campaign they created for Endesa using MediaMind's 3DCube Format.



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Case Study: Battle of the Tweets for Movistar
Real-time tweets appeared in the ad for each team to see who has more 'energy'. More than three hundred thousand users viewed Movistar's video for the campaign "Imagenio Energía" in the ad.
Download the case study


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