Nestlé Chocapic Augmented Reality Game

Advertiser: Nestlé
Media: Zenith Optimedia
Creative: Vivaki
Format: Homepage Takeover
Features: Interactive Game With Webcam
Vertical: CPG
Country: France

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The idea of the campaign was to create a teaser for a Virtual 3D game. The banner uses Augmented Reality to totally immerse the customer in an alternative, entertaining world.

Unstoppable DVD/Blu-Ray Takeover

Advertiser: Fox Entertainment
Media: Moxie Interactive LA

Creative: Think Jam UK

Format: Homepage Takeover

Features: Dynamic Content, XML Integration
Vertical: Entertainment
Country: US

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Unstoppable is a drama about a runaway train carrying a cargo of toxic chemicals. The ad takes over the homepage with a train rumbling the entire page and includes a video in the banner about a behind the scenes look at the making of the movie.

Hyundai Cube 3D

Advertiser: Hyundai
Media: Media Contacts
Creative: Innocean EU
Format: Homepage Takeover
Features: Interactive Video, Papervision 3D Cube
Vertical: Auto
Country: Spain

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This campaign was designed to launch of the new format for the Hyundai campaign "New Thinking. New Possibilities'. It uses an expandable wallpaper with a Papervision3D Cube that features product videos and responds to user interaction.

Fast and Furious 5 YouTube Takeover

Advertiser: Universal Pictures
Media: Mediacom

Creative: Feref

Format: Homepage Takeover

Features: Interactive Video
Vertical: Entertainment
Country: UK

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This is a wildly entertaining brand experience on YouTube to promote the opening of Fast and Furious 5 movie in cinemas.

Specsavers in Space

Advertiser: Specsavers
Media: MEC

Creative: Specsavers In-House
Format: Homepage Takeover With Levitator
Feature: Interactive Video
Vertical: Apparel
Country: UK

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Hilarious ad for 2 for 1 eyeglasses by Specsavers featuring an astronaut who loses his glasses in space and finds himself without a spare pair. Using MediaMind's levitator format, the ad includes a video, eyeglass frames and details of the special.

Green Lantern HPTO with Zappar App

Advertiser: Warner Bros
Media: PHD
Creative: Substance
Format: Homepage Takeover
Feature: Interactive Video, Gallery, Zappar App
Vertical: Entertainment
Country: UK

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Launching the MSN Experience for the Green Lantern immerses the user in a multi-layer experience with a skin, video and floating ad. The ad includes integration with a Zappar mobile application to let users 'unlock' the power of the ring.

Havana Club Mix Your Drink HPTO

Advertiser: Pernod Ricard
Media: Suddenly / Isobar
Creative: Suddenly / Isobar
Format: Homepage Takeover

Feature: Interactive Video
Vertical: CPG
Country: Denmark

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Amazing homepage takeover for Havana Club alcohol includes an old-fashioned TV set with multiple videos, an interactive blender to mix your favorite drink and detailed cocktail recipes.

The Smurfs Movie MSN Messenger Banner

Advertiser: Sony Pictures
Media: Universal McCann
Creative: Monster Interactive
Format: Messenger Expandable
Vertical: Entertainment
Country: Malaysia

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This tiny MSN Messenger banner for The Smurfs Movie in 3D packs a massive blue punch expanding on rollover and again on clicking to show a quick trailer and then gives the user a gallery and trailers as well as info about the loveable little characters from Papa Smurf to Smurfette. Smurf-tastic!

YelloVator Smartphone Controlled Game

Advertiser: Yellow Pages
Media: OMD MELB
Creative: Clemenger BBDO AU
Format: Polite Banner

Feature: Smartphone Controlled Game
Vertical: Services
Country: Australia

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To showcase how the Yellow pages is now on the iPhone and Android Yellow Pages have created a game called Yellovator that lets you use your mobile as a controller for the game.

Rexona All Blacks Webcam Upload

Advertiser: Unilever
Media: Spark PHD NZ
Creative: Naked Communcations AU
Format: Polite

Feature: Webcam Upload
Vertical: CPG
Country: New Zealand

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Digital media agency PHDiQ has launched a new interactive campaign for Rexona, where fans can record and upload video messages in support of the All Blacks rugby team. Banner ads allow fans to record their messages via webcam and broadcast them in the days leading up to All Blacks matches.

Samsung Galaxy Tab Frameover

Advertiser: Samsung
Media: Liquidthread - Starcom Mediavest ES
Creative: Cheil Worldwide
Format: Floating Ad, Frameover
Vertical: Electronics
Country: Spain

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Samsung wanted to frame the content of one of the biggest Spanish online newspapers inside the GalaxyTab tablet. The tablet body framed published content and showed video content upon user interaction.