Text HAITI 90999 Mobile Campaign
Mobile advertising industry leaders have joined forces to help the relief efforts for those impacted by the earthquake in Haiti in the largest mobile fund-raising effort. AdMob, Eyeblaster, Jumptap, Microsoft Advertising, Millennial Media, Ringleader Digital and other networks were approached by mGive-Mobile Accord to develop the mobile advertising campaign designed to broaden the reach of the American Red Cross Haiti relief efforts via the organization’s text messaging mobile campaign.
These mobile partners donated their time and ad-serving fees to enable the campaign across multiple publisher sites that donated their inventory for the campaign. The publisher sites, including MSN Mobile, Hotmail, Windows Live Messenger Mobile and E! Online featured banner advertisements allowing consumers to click on the ad to learn more about how they can donate to the American Red Cross, and providing the number (Text “HAITI” 90999) to make a donation.
The mobile campaign was designed exclusively for the convenience of consumers to donate via their mobile phone.
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In order to help advertisers and agencies understand how to get the most out of their holiday campaigns, Eyeblaster Research analyzed the 2009 online holiday shopping trends. Our latest Research Note shows that while there was an elevated conversion activity throughout the holiday season, some days generated far more conversions than others. Voting with their mouse, shoppers sent two signals to advertisers. First, customers responded to sales and discounts offered by online retailers, particularly during Cyber Monday and After Christmas Sales. Second, although online shoppers cannot take the items from the shelf back home right away, they still wait for the last days before Christmas to do their shopping. 
