Adopters vs. Resisters - “Change or die!” says the famous phrase which seems to describe the current trend in the online display advertising space these days. The space has been going through a radical change in the past few years with the emergence of indirect media buying channels, real time bidding platforms and new targeting technology.
Have a CS5 Zen Moment -If you have a quick moment between tossing your next iPhone app, rushing to get an iPad and trying to recall where you left your 3D glasses... take a minute to notice that CS5 is now GA.
Creative in an Ad Exchange World - In all the hype and excitement of demand sides, buy sides, and the mystique of real-time bidding (RTB), there’s one topic that hasn’t been adequately addressed just yet - the quality of the creative message.
Refocusing the Blurring Lines of Media - Straight from iMedia, Dean Donaldson, Director of Digital Experience lays out his vision of digital advertising. Book yourself 10 minutes and 42 seconds and take a peek into the future.
In VAST We Trust - After years of being under-utilized, if not completely ignored, behavioral targeting has re-emerged as an attractive technology in the online advertising marketplace.
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