"The Wake-up Light by Philips wakes you up in a natural way, with light that gradually increases and simulates the sunrise.  The light gently prepares your body for waking up at the programmed time. In order to simulate the effects of the Light in an online banner, we turned to Eyeblaster to implement a complex Home Page Takeover that mimics the gradual lightening of a room over the page.  Once lit, the ad offers a video demoing the product’s features, and gives users the chance to experiment with the light’s range in the banner : a successful example of how technology can effectively demonstrate products’ key benefits in a very visual yet engaging way."

Clément Biger – Senior Consultant @ ChewingCom