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SFR, FR
Format: Expandable Banner w/video recording
Agency: Isobar
Creative: Publicis Modem
View demo
“For the launch of their new ‘unlimited services’, SFR wanted to differentiate from what competition usually does in this vertical. So to promote their offer toward a young target, MSN presented us with a very innovative concept where user would have control: in the first phase users were able to record a short message directly from the banner with their webcam and during the second phase, an MPU was broadcasting all the user recorded videos.
Thanks to Eyeblaster technology and great experience in leading such projects, the campaign was delivered in due time for a very impactful result!
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Nicolas Sarrail, Account Executive, Isobar |
