Get social with your next campaign!
Widget advertising is a growing trend, especially within social networks. The format allows loyal consumers to self-select and advocate a brand by associating directly with it. As a result, according to eMarketer, 22% of marketers surveyed used widgets as a social media marketing application last year. They predict that this year, the number of marketers who plan to use widgets will double to 47 percent Source: December 2007, “Social Network Marketing: Ad Spending and Usage"
Eyeblaster designed its widget offering specifically with agencies in mind. Product highlights include:
• Dynamic Content – Widgets do take on a life of their own, but they’re never out of the advertiser’s control. Eyeblaster Widgets can be dynamically updated to keep the ad relevant and fresh.
• Full Data Consolidation – Measure the success of this easy-to-use, viral format with Eyeblaster’s best in breed analytics. Eyeblaster Widget is integrated into custom reports to get 100% performance tracking.
• Eyeblaster Analytics Plug-in for Excel is the industry’s first dynamic connection between Excel and the wealth of online campaign data points. Using Excel Pivot Tables, users can create custom queries and reports with unlimited flexibility. Data is automatically updated to refresh custom templates and reports.
• CPM Capping – Some agencies may be concerned that the Widget will take off virally and be viewed and passed so much that impressions (and, therefore, charges) will get out of hand. Fortunately, Eyeblaster created a handy CPM cap, so agencies can put in the ad buy with 100% confidence in the bottom line.
• Global Reach – Eyeblaster Widgets open up advertisers’ horizons and defy publisher, network or even geographical boundaries. Gigya’s customizable distribution panel includes access to a wide variety of sites and global social networks, so the Widget can go far beyond the average ad-buy.
If you can build a Rich Media ad, you can build an Eyeblaster Widget. Prebuilt templates provide quick access to the most popular functions to free you to focus on creating engaging widgets by simply adding creative assets and customize messaging!
Eyeblaster Widgets are in beta now, but you can get started right away. Send us your storyboards and we’ll build a widget to your specs. Alternatively, build it yourself and provide us the .FLA and we’ll take it from there. Either way, Eyeblaster will give what you need to take advantage of this exciting new advertising format.
To get more info, contact your sales rep!
View the latest widget demo!
