Eyeblaster | BLAST'08

The Blast - Digital Evangelists’ Monthly by Eyeblaster

We are excited to invite you to experience Eyeblaster’s new Creative Zone - designed to provide an interactive space for the world’s leading advertising professionals. The Creative Zone, whose goal is to inspire and facilitate, was developed after a number of creative professionals in the industry mentioned to us the absence of a community site dedicated to interactive advertising creative.

The site meshes best ad creative with social features, a resource library of useful how-to materials, a Blog, and a Forum. Collaboratively, this forms part of our vision to build a creative ecosystem and community around digital advertising, and the leaders that make it happen.

We understand that the consumer experience is at the top of your agenda - this Creative Zone is yours to explore, to learn, to critique and to communicate with those who share your passion to be the best. Welcome!
Visit it now and tell us what you think.

You can also subscribe to the site here

German Wings

Agency: Pilot 1/0, DE
Creative: Pilot 1/0, DE
Format: Expandable banner
Vertical: Travel

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"Finding ways of achieving high impact online advertising without annoying users has to be one of the biggest challenges facing any online advertiser in our present climate of competing for online users’ attention. With Eyeblaster we have been able to develop an online ad format for our client Germanwings.com that is both involving and interactive while at the same time remaining sympathetic to the user experience."
Damian Rodgett, Managing Partner, Pilot 1/0, DE

1. Virtually Vegas

Agency: MGOMD, UK
Creative: Lean Mean Fighting Machine, UK
Format: Polite banner
Vertical: Entertainment

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2. Sony Vaio CR Series

Agency: Ihubmedia,SG
Creative: Ihubmedia, SG
Format: Page peel
Vertical: Electronics

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3. Renuar

Agency: MSN, IL
Creative: Mccan, IL
Format: Expandable banner
Vertical: Apparel

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4. Red Bull National Flutag

Agency: Kastner & Partners, US
Creative: Terralever, US
Format: Polite banner
Vertical: CPG

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5. Budweiser Music Festival 08

Agency: Initiative Media, IE
Creative: Tribal DDB, UK
Format: Overlay with Wallpaper
Vertical: CPG

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6. Healthy Choice

Agency: MediaCom Interaction, US
Creative: Bridge WorldWide, US
Format: Expandable banner
Vertical: Retail

View demo

A 'social' ad gallery that aims to inspire and to provide a much-needed community application for creative professionals. The gallery is a showcase of the best ads powered by Eyeblaster.
Users can select from a wealth of features including:

Register for RSS feeds to be on top of the latest and greatest ads being uploaded.
Search and filter by Vertical Market, by Interactive Feature, and/or by Ad Type.
Free text search in the Search box e.g. campaign names, creative agencies and media agencies.
Tag the ads for easy retrieval by any attribute imaginable.
Begin a conversation with peers by commenting on ads to encourage dialogue in the spirit of cooperation and inspiration.
Register on the site and start to build a list of personal favorites.

Visit the gallery now

The blog brings insights from our in-house experts, and also features weekly interviews with creative gurus who will share their 'favorite brand experience'.
Our in-house blogger Gefen Lamdan recently shared this post.
"It may not be the newest one, but it’s a smart one. Why do I like it? Because it makes an honest use of the vocabulary interaction can offer in order to convey a message, and communicate - with integrity…"

The first posted interview is with Christiano de Abreu, Experience Director, Avenue A | Razorfish, London UK. This is an excerpt of what he shared with us:
My favorite brand experience:
"BHF – the British Heart Fund – was the best experience we had. We booked all the media and did all the strategy for creative. 19 million interactions! This was a breakthrough for us – media & creative conceptualized the campaign together….
The client had never done anything like that online – they were delighted! That process was a big winner for us. "

Please contact us if you would like to be interviewed!

The Creative Talk forum was designed for real-time exchange of production hints and tips. The goal is to enable peers to network and ask questions on related issues. Moderated by a specially selected team of Eyeblaster experts, feel free to consult and share your own insights. Post new threads or Search the Forum to find out what others are doing and how.

To post a new topic or participate in a discussion, click here

The library contains useful how-to materials for novice and advanced users and links to Eyeblaster’s training zone so you can quickly get the answers you need to build the next great campaign.

The latest addition to the Resource Library is the Video Best Practices white paper. This document outlines a number of demonstrated tips and best practices in the field of online video advertising. It’s structured to zero-in on two issues most pressing to creative agencies: Production Issues in online video advertising and Creative Issues in online video advertising. Our hope is that this white paper will help streamline the process of building web video, and will offer useful tips and insights for the entire process, from conception to execution.

To download, click here: Eyeblaster White Paper - Video Best Practices (PDF)

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