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The End of Reporting Compromise


Reporting - the key to campaign insight and client satisfaction - is also one of the most time-consuming and tedious tasks that agencies face today. The preparation of multiple reports in changing formats, based on ever-changing data sets - often results in more time spent cutting and pasting than marketing. Until now, media planners had to compromise between providing off-the-shelf standard reports, or time-consuming and labor-intensive custom data analysis (which drains valuable professional resources). Eyeblaster Analytics Plug-In for MS-Excel is the third approach.

Learn more about the new Eyeblaster Plug-In for Excel!


 


Emirates


Agency: Mediacom, UK
Creative: Lean Mean Fighting Machine, UK
Format: Polite banner
Vertical: Travel
View demo

"Nonstop Fernando is the longest advert ever. Viewers can view a clip from the 14 hours and 40 minutes of nonstop footage by selecting any time slot. Eyeblaster dynamically called in the video in real time."

Tom Bazeley, Managing Partner, Lean Mean Fighting Machine
 

Other recent examples of great Eyeblaster ads

Sheraton


Agency: Avenue A, US
Creative: Creative Eye, US
Format: Expandable Banner
Vertical: Travel
View demo

Nissan

Agency: Carat Interactive, AU
Creative: Tequila, AU
Format: Expandable banner
Vertical: Automotive
View demo

Mario vs. Sonic


Agency: CNET, US
Creative: Creative Eye, US
Format: Expandable banner with polling feature
Vertical: Entertainment
View demo
 
click to view click to view click to view click to view click to view click to view
 

Mini


Agency: Netthink, ES
Creative: Netthink, ES
Format: Expandable banner
Vertical: Automotive
View demo

Sportschau


Agency: Pilot Group, DE
Creative: Pilot Group, DE
Format: Videostrip
Vertical: Apparel
View demo

Buckleys

Agency: Mindshare, US
Creative: Saatchi, US
Format: Expandable banner
Vertical: Pharmaceutical
View demo
 

Click here for a full Showcase archive of 2004-2007
Click to see all of our ad formats, features, video, etc

Not Your Father’s Rich Media



Are you making the most of your interactive advertising campaigns? If you’re simply chasing a click-through, you’re missing out on the web’s true promise.

Eyeblaster’s sophisticated XML capabilities can make your ads truly interactive – delivering specialized content and tailored messaging based on geographic, demographic and behavioral information. It’s a far cry from the old “rich media.”

Data proves that any way to personalize advertising solicits a better response, and Eyeblaster helps accomplish this in several ways:

- Geographical targeting detects users’ locale and selects appropriate creative. It’s well-suited for campaigns that are location-specific.

- Behavioral targeting “cookies” the user and delivers a series of ads in their proper order to build cumulatively or adapt to user behavior. It’s effective in building engagement and moving from lead to close.

- Data Capture ads do what they say they do: collect information. This can be email address, product preferences, etc. Data collection is ideal for lead-generation campaigns.

One client used geo-tagging to target users in metropolitan areas. They produced 10 creative variations, so users were exposed to ads featuring imagery of their hometown. An eleventh default variation was delivered to users outside those geographical targets. The geo-targeted creative doubled the response of the default creative.

Another advertiser launched a branding campaign to promote awareness and engagement. They integrated tagging, video and rich media into one campaign consisting of three ads, beginning with a short video. Using our unique analytics and dynamic tagging, we identified the users who viewed the whole video, and followed up by sending them two synchronized banners. One of those banners contained a text entry box, while the other displayed the user’s response, alongside other responses from all over the world. This interaction set the stage for the third engagement, which collected data.

These ad units revolutionize online advertising, fulfilling its promise of true interactivity. Experiencing content and engaging with the brand directly in the ad itself, users lose their fear of clicking banners. Attrition drops and engagement grows. So, to make the most of your online ad spend, remember the operative word: interactive.


Performance of Standard Banner vs. Rich Media



Add strong visual and audio impact to your messages. Rich media ads outperform standard banner creative across brand metrics.





Aided Brand Awareness - Measures the level of aided familiarity respondents have with the brand
Online Ad Awareness - Measures the extent to which respondents recall seeing the brand's advertising online
Message Association - Measures the extent to which respondents can match the messages in the creative to the brand
Brand Favorability - Measures respondents’ opinion of the brand
Purchase Intent - Measures respondents’ likelihood to consider purchasing the advertised product or service
Delta - The actual point difference between control and exposed (exposed% - control %)

Source: Dynamic Logic MarketNorms Q3 ‘06 – Q2 ‘07

Eyeblaster Awards



On 6th November, Eyeblaster announced the winners of its Sixth Annual Creative Awards. Seven interactive campaigns were honored for their creativity and performance at the awards ceremony, held in New York City. Each winning campaign made innovative use of Eyeblaster’s online advertising technology to create attention-grabbing and highly effective interactive ad campaigns.
Congratulation to all the winners!

Visit the Awards website to see the list of the winners.
Watch the show reel on YouTube!
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If you'd like to nominate your client's or agency's work for the next edition of the Eyeblaster Creative Showcase, please email showcase@eyeblaster.com. In order to view these demos, you must have IE 5.0 or higher on a PC and Netscape Navigator 7.0 on a Mac

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