Time

Title

Presenter(s)

2:00 - 2:05pm

Welcome

A warm welcome and introduction to this year's Digital Experience Day. Let's get this show on the road...

Martin Ross, Country Manager, MediaMind

2:05 - 2:35pm

World Hold On!

An introduction and welcome to this year’s Digital Experience Day followed by a flash forward into the future to when science fiction meets marketing fact; a dream scenario where unparalleled levels of data of consumer habits both in and out of the home will bring a new world order to contextual and location-based advertising.

Dean Donaldson Global Director of Media Innovation, MediaMind

2:35 - 3:00pm

New Digital Planning Equation

The presentation will explore the shift from profile/context based planning, to behavioural planning, and the implications for advertisers and agencies.

Ben Poole, Head of Interaction, MEC Asia Pacific

3:00 - 3:30pm

The Brand Exchange: Maximising Your Reach

Historically exchanges have been widely utilised by agencies and clients as an effective way to drive DR goals… but for building brand? Can this channel ever be utilised to achieve branding goals? Could a brand-focused client take advantage of the available reach and frequency that exchanges offer? Expect a quality discussion.

Shalabh Pandey, Global Head of Media, Blue Interactive

3:30 - 3:50pm

Transformation and Innovation in Digital Marketing

Transformations in the media and advertising world have complicated message delivery to and emotional connection with consumers. These consumers now demand rich digital experiences everywhere-- on every screen-- harnessing new technologies which heighten engagement through voice, touch and gesture. The challenge for marketers is to bring this innovation together into a cohesive experience, and not simply a randomized set of buys. Microsoft illustrates how to navigate this new landscape, revealing exciting innovations, and successful multi-screen campaigns.

Kerry McCabe General Manager, Advertising & Publishing Asia Pacific, Microsoft

3:50 - 4:10pm

Coffee break

4:10 - 4:25pm

Video Everywhere: The New Standard

In a fast-paced media environment the
promise of online video brings with it a whole set of new issues and yet an exciting opportunity that is being overlooked. Combine that with the need to keep consumers engaged with relevant creative messages whilst measuring their response, you realize it's time to make smart decisions - and fast - if we stand any chance of building a dynamic eco-system.

Inez Albert, Digital Sales Director – Asia, BBC Worldwide

4:25 - 4:45pm

Keeping Your Message Relevant

The ability to keep messages relevant to individuals in a fast-paced media environment.

Paul Soon
General Manager,
XM Asia

4:45 - 5:05pm

Internet on the Move

Mobile advertising has hit a critical mass and it's role in direct response marketing is well documented.   With the recent leaps forward in rich media, interactivity and targeting, mobile advertising is now also proving a vital part of brand building strategies.  This presentation looks at the drivers behind the evolution of mobile advertising, the factors to be considered when planning a campaign and includes case studies showing how you can get the most out of mobile advertising from both a performance and brand engagement perspective.

Terence Lai
Director of Mobile
Advertising,
Content & Portal
Product, Singtel

5:05 - 5:25pm

The Data Infusion: Planning Better Media

Consumer response data, be it survey or metrics, has always been means to judge both the effectiveness of a buy, however it is fast becoming a powerful tool for the buying itself. What is the future of available data to help agencies justify decisions in a media plan – before and after a campaign – and are their existing processes up for the challenge? Discuss.

Jamie Brighton
Solutions Consultant
Lead SEA,
Adobe Systems

5:25 - 5:55pm

Intelligent Order for Your Marketing Universe

Fragmentation and ever increasing demands create a tough task against any digital marketer. The various channels and opportunities that exist create a sea of niche solutions. Making the right decisions about what will reach your audience is a tough task without an integrated dashboard to compare and contrast everything equally. From the visionaries that rewrote ad serving platform comes the unveiling of three key tools to help you navigate your media universe. Your audience is out there. Waiting.

Ofer Zadikario, Chief Solutions Officer, MediaMind

5:55 - 6:00pm

Final Thoughts

Martin Ross, Country Manager, MediaMind

6:00pm

Drinks at the Jewel Box